There’s no doubt some sort of odd formula, who pays Apple the most etc!!?
I don’t think it’s overly representative, just my view. The Starling app is nice, but far from great I would say due to lack of a few features, but it’s just finding it’s feet. I would put the features of some apps far higher than PayPal for instance, PayPal hasn’t really changed since I have it on my phone. I’ve never used the app in isolation, I’ve used PayPal within someone else’s app to pay for items, but that’s it. I can’t think they’ve trumped everyone else on the download front, they’ve been number 2 for a while.
Odd system, maybe it’s downloads plus the secret formula?? I’ll still just download the apps I like and work for me, Starling being one of them, number 38 or otherwise!!