I’ll reiterate what I’ve said in other threads, and others are saying here.
I love Starling, I moved from Monzo a few months ago, and I’ve found most things with Starling very good indeed.
However, the recent focus on business accounts across your marketing channels is not a great representation of Starling. I appreciate you don’t want to directly compete with anyone in the challenger bank space, but if I were to look for a new bank now, I’d see one shouting about lots of “cool new features”, which may or may not interest me, but certainly look like the focus is on the customer.
Starling however, are shouting about relatively mundane stuff for most people.
I think you’d be better off having separate marketing accounts for business and current accounts.
Even if it means you are talking about features that have been around for a while, it will still show interest in the current account, and attract more people who haven’t been following what Starling (or others) have been doing.
The only current account feature I’ve recently seen being discussed on your marketing channels is the international payments feature - Again, I can’t imagine this is attractive to many people.
I appreciate a lot of recent dev time has gone into the business accounts (and I fully support Starling’s position on why they are doing this) - But I do believe your marketing should be a little more focussed on what is an amazing current account, rather than business accounts or links to interviews with staff members (mainly Anne).
1 or 2 interviews is fine, but if you are trying to attract new customers (or get existing customers more excited), talking WAY more about the current account is the way forward