Hey everyone, happy Monday! To kick off the week, we’re giving you a sneak peek into what our Starling Marketplace is going to look like.
As many of you have heard, the next stage in Starling’s strategy of developing a market leading current account is the introduction of the Marketplace that will enable you to search and access other innovative financial apps and services, all from within Starling.
Take a look:
You may have already experienced the Marketplace when you connected Moneybox or Tail to your Starling account, but we are now focussing on the next phase of the Marketplace, where we enable you to access other products and services from within the Starling app. As you can see, the Marketplace enables you to browse various categories of services and then browse providers within each of these.
When you select an app or service you want to use or connect with Starling, then you’ll be taken out of the Starling app and into the other application, and you’ll be asked if you’re willing to share your data to allow the connection between the two. Upon authorisation, Starling will connect with the other app you’ve selected.
Starling can share data to streamline setup of the other app (so you don’t have to enter in duplicate information to setup an account with that app that Starling can share across for you), but then you’ll go about setting up and using that app as you normally would. After you’ve setup that app - say an ISA in Wealthify - then when you return to the Starling app you’ll have a dashboard to show you some high level details about that connected product. The dashboard for Wealthify under “Savings and Investments”, for example, will show information such as Total Value of the ISA, Total Growth, Risk Level, and amount of the Standing Order, and will let you do basic actions like “Add Money” to the ISA.
Each category in the Marketplace will have a unique dashboard that relates to it, to show you some high level data about the products you have connected to Starling.
In some cases, the apps available in the Marketplace won’t require the opening of another app, and the flow will happen entirely within Starling, but generally this won’t be the case. There are a few reasons for this model, a main one being that we want to enable partners to be able to join the Marketplace quickly and easily. In this model, since we have a standardised dashboard for each category, we can enable partners to easily integrate our API and to also identify the API requirements to plug into the Marketplace dashboard. This is a big part of our goal to enable transparency and choice for our customers.
This is just the beginning though. The Marketplace is fundamental to our mindset here at Starling that we want customers to live healthier financial lives, and key to doing that is helping them to make better financial decisions. In that spirit, we recognise that we aim to offer the world’s best current account, but we also can’t offer the world’s best mortgage and insurance and wealth management tools and so on. There are many other companies out there that are focused on solving those specific problems uniquely well, so rather than attempting to reinvent the wheel and build the same functionality that they have, we’re instead going to focus on what we do really well - the current account - and allow you to access those other amazing apps and services from within Starling.
The long term vision of the Marketplace is to make it increasingly smart. We’re building a platform that enables any number of providers to plug into it, and in the future we’ll look to additionally use data and machine learning to increasingly help customers find and choose the best products for them. For example, if someone is using Starling as their primary account and we have insight into their spending, then we will automatically be able to complete an affordability assessment to pre-approve them for lines of credit. Then, when they go to access a loan in the Marketplace, they won’t have to fill in any forms and we’ll be able to automatically scour the market for the best deal on their behalf. Those providers plugged into the marketplace will be able to bid in real-time to service each customer requirement, helping to ensure the customer gets the best offer possible.
We want to loop you into this journey early and hear your feedback - let us know what you think! And if there are any partners in particular that you’d like to see, let us know!