That’s great and I agree with that message for someone who is receiving and activating their first starling card however I think you need to look at your customer journeys and related comms and amend this message to suit the underlying customer better- I am sure as a business you are categorising us in some way.
Have a few high level customer types below and simple message types for feedback.
Message 1- new client and first card. “ Your card is now active, please top up your account and get spending to see the awesome features of your new starling account ”
Message 2- exiting client but no salary/ benefit credits/ direct debits etc . “Your new card is now active so you can continue to use the great account features. Have you considered switching your current account to starling?”
Message 3- existing client with salary & dds - “your new card is active and you are good to go”
As a user, I’d much rather have a more dynamic comms package from starling rather than just a generic one message fits all scenario that we have here. I appreciate this is fairly insignificant at the moment however I expect comms like this to increase as the rollout of the marketplace happens and the in app comms increases.