Naming a Business


I’ve just read a really interesting Starling post about naming a business. It’s really informative. In this article there’s reference about the Starling Bank and the fact that they’re proud of the word ‘Bank’. I wonder why the word ‘Bank’ doesn’t appear on the app? Simple thing but I’d be interested as to why when throughout the app Starling Bank is used and even the first screen that open in the app says ‘Starling Bank’. Any ideas @LoganAllan? I’m not trying to point out anything here, I’m just really interested as to the thought process and was it a conscious decision.


2 posts were merged into an existing topic: How did you name your business?