Ok, so I know first impressions count however…
I’ve also got a Loot card as well as Starling and noticed that both cards came in fairly elaborate packaging. It was very funky and interesting to open but I do have to wonder if it’s actually really worth it for a standard debit card.
If it was a high value (ie Platinum) Credit Card then yes - I would expect something a bit more special when I get my card. But personally, especially with a start-up fintech bank who I would suspect is still needing to watch the cash-flow, I think the extra expense of the card boxes (both in producing them, and also in postage) which will end up in the bin anyway, it probably not worth it.
Although, in the boxes defence, I’d also say in their favour there is less likelihood of a card going missing in the post as someone dodgy feels through the envelope and realises it’s a card of some sort and takes it…
I’m also not sure if replacement cards are sent in the same box, or if they’re just sent out with a letter.
What do you think? Should Starling switch to the more ‘traditional’ letter with card stuck with the gummy stuff that all the legacy banks do or keep the presentation boxes?
Lets have a poll…
- Keep the boxes - it’s a great first impression and makes Starling stand out from the crowd
- Ditch the boxes - waste of money for something that’ll be in the bin shortly.