I think that’s the point though, as business decision it’s perfectly sensible, it’s this nonsense about them doing their UK night staff a favour that’s the issue. If they’re not very very careful they’re going to back themselves into a corner with this marketing talk of being transparent and when they grow the left hand will end up very obviously contradicting the right hand.
Had they just said "We’re gearing up to start US operations so have opened an office and recruited some COps there, which will also have the added bonus of improving our 24/7 coverage to our UK users since at night in the UK your issue will be dealt with by them.’ that would have actually been transparent, but clutching at straws by entirely unnecessarily framing it that people in the UK don’t like nighttime working so we’ve done a favour to our UK night staff and opened an office and moved their jobs abroad is just daft. It just lacks common sense if you objectively read that, but I bet if i was to do look at their community the usual suspects would be fawning and saying “Oh, that’s so kind of Tom thinking of his night staff, what a great employer you are.”, which is entirely why they continue down this route of pushing the transparency line, instead of just being transparent . A bit more of the healthy cynicism shown on here would do that company a whole lot of good, but instead their community spend that energy sneering at Starling.