I’m Mark, the Art Director here at Starling and I’m very excited to share this announcement with you before the press goes live tomorrow morning…
After almost a year of designing, planning and testing, tomorrow marks the launch of our brand new debit cards for personal current account and Starling for Business customers.
A lot of work has gone into this one across the entire team here at Starling, but a particular shout out goes to our Operations Project Manager Harriet Murphy, Banking Operations Specialist James Moreton, Engineer Dean Record, as well as the wider Creative, Operations, Product and Engineering teams who helped to launch this.
And, without further ado, here it is…
We wanted our cards to reflect the work we’re doing to turn banking on it’s head and make managing your finances a truly seamless experience. That’s why we’ve gone for a clean, sleek and simple design. It’s a new kind of card for a new kind of bank.
It’s a vibrant teal hue for Personal Customers and deep navy for Starling for Business Customers. Finally those with personal and business accounts will be able to tell the difference between these. We still love purple, promise!
After looking into how people use their cards, we’ve decided to make the card portrait to reflect this. By holding the new card like you would hold a smartphone, it’s also a nod towards being a mobile bank.
Finally, we’ve removed the embossed numbers on the front and added them to the back, because the days of checking in slips are far behind us now.
Our new cards will be rolling out to all new customers who have ordered a card since Friday evening, with the first ones are expected to arrive in the next few days.
Whilst we can’t give everyone a new card from the onset in order to control our stock, the new artwork will be shown in mobile wallets like Apple Pay, Google Pay, Fitbit Pay and Garmin Pay from tomorrow.
You’ll see in our latest release that we’ve also spent some time re-designing how the Card screen looks in our app. Besides showing the new cards here, we’ve also added a Payments Limits section to this screen - which I’m told has been frequently requested here on the Starling Community!
I’ll be here on the Starling Community until 4:30 this afternoon to answer as many of your questions as possible and I’m looking forward to hearing your thoughts on this.
We hope you’ll love it as much as we do.